• Marta Sobolewska

#WeeklyDigest [W10Y21]

“Ultimately, brands that provide a better customer experience have been proven to win in the market,” Goldman said. “And loyalty programs have the potential to be a critical element of a standout customer experience.”


Today, a multitude of factors determine whether or not your messages enjoy the safe passage to the inboxes of your recipients. It’s essential to master all the techniques and to adapt to the constant evolution of ISPs. To make sure that your marketing email component is aligned with your overall goal, here are ten fundamental boxes to check for boosting email deliverability.


The CEO and Managing Director of MECLABS Institute teaches how you can transform your data into wisdom. Use a simple but powerful spreadsheet tool that will help you tame your metrics. Simplify your marketing goals with just three ratios that any marketer can understand. Treat these ratios as dials you can turn in the right combination and order to unlock transformational results. A PDF copy of the Infographic [DOWNLOAD].


How to focus and be more productive. Learn how to fill the “Swiss cheese” holes in your schedule. The Pomodoro Technique is a time management method that uses a timer to break down work into intervals. The technique has been widely popularized by dozens of apps and websites providing timers and instructions. Closely related to concepts such as timeboxing and iterative and incremental development used in software design, the method has been adopted in pair programming contexts.


Dr Philip Kotler, the world's foremost expert on the strategic practise of marketing, said: "As a marketer, I found this book invaluable in its exposition of journey maps, stakeholder maps, service blueprints, and service prototypes. Just making a product or service isn't enough; figure out what jobs your offering performs for the user and all the touchpoints along the journey that will help determine success or failure".



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