• Marta Sobolewska

#WeeklyDigest [W12Y21]

The world of CX is constantly evolving, but 2021 will see it move faster than ever before. If companies want to roll with the changes, they’ll need to be quick to adapt to the newest trends and technologies — start with this list and move on from there.


“Let’s Talk Loyalty” targets loyalty industry professionals who create, run and promote marketing programmes that drive customer loyalty. With the industry spending over $323 billion on customer loyalty propositions, the show continually brings the global loyalty community together to learn from each other. The podcast includes interviews with global brands such as Dell, BP, Ikea, British Airways, Emirates Airline and 7-Eleven, and academic and industry luminaries, including Wharton University and Bain & Company, with listeners recorded in over a hundred countries.


Analysis Hub in Google Analytics 4 contains some pretty powerful reporting capabilities, and one of the analysis techniques is the exploration reports. In this video, you will get familiar with the functionality of exploration reports and how to start doing your own analysis by showing real-life examples. Additionally, you will see additional tips that will help you get the maximum out of this functionality.


Marketers must implement engagement strategies based on trust and crafted with empathy, using data and technologies to ensure that every communication is meaningful and relevant. This white paper offers guidance and best practices for relationship marketing. You’ll learn: the impact of COVID-19 on marketing, 5 trends shaping the new marketing landscape, and solutions corresponding to data-driven, omnichannel marketing technology delivering Customer-First Marketing.


In this class, you will learn Silicon Valley's best practices in innovation on machine learning and AI. You'll gain the practical know-how needed to quickly and powerfully apply these techniques to new problems. This course provides a broad introduction to machine learning, data mining, and statistical pattern recognition.



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