Netflix recently claimed to have saved almost $1 billion by retaining customers using predictive algorithms. However, predicting churn is not sufficient to prevent churn. How to indicate different dimensions of customer behaviour? Here is a quick plan!
The latest news about the innovative B2C marketing platform, chosen by BMW, T-mobile, Asda, Prezi, ING, Zalando, and many more. This month: platform proficiency, journey optimisation, and platform usability.
The Starbucks loyalty program rewards more than its customers. Starbucks Rewards, with nearly 20 million members, also benefits retailers. The size, channel options, frequency of use and captured data inform industry-changing practices that other retailers can learn from and adopt with less risk.
This presentation is based on Jay Baer's New York Times best-selling book. What's the golden advice for marketers? Stop trying to be amazing and start...?
Economics and business rely on the assumption that we make logical decisions based on evidence. However, the best ideas don’t make rational sense: they make you feel more than they make you think. Rory Sutherland, whose TED Talks have been viewed nearly 7 million times, blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic. How to embrace the irrational?