#WeeklyDigest [W27Y21]

Online gaming is growing exponentially. Today there are an estimated one billion online gamers worldwide, and that’s projected to grow to 1.3 billion by 2025. At the heart of gamification is a user experience that is fun, challenging, relaxing, and engaging. Learn how implementing this powerful user experience in your marketing will help build sales, subscribers, and customer loyalty.

The decision on how to substitute out-of-stock products is complex and highly personal to each customer. How can a Personal Shopper decide which is the next best option for customers they may never have met?

This course provides an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices, including Amazon, Google, and Starbucks, to name a few. You'll describe the effective methods of customer data collection, understand how this data can inform business decisions, the primary tools used to predict customer behaviour and communicate key ideas.

How much cheaper is it to keep loyal customers than acquire new ones? How to boost loyalty across generations?

It's time to shape behaviour instead of simply reacting to it. This book shows how behavioural science has revolutionised our understanding of how people really think (or don't) - and how we can use those insights in our businesses to influence behaviour and gain a competitive advantage. Let's check how we can ethically use these insights to:

  1. powerfully attract and retain customers

  2. fuel true and lasting innovation

  3. stand apart in the new world of increasing automation and artificial intelligence

  4. change workplaces and maintain happy and productive employees and teams

  5. and a lot more!

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