#WeeklyDigest [W39Y21]

Customers rate brands on six main factors: quality of the product or service, customer service, return on investment, overall satisfaction, loyalty, and the likelihood they would recommend to a friend. Discover the priorities and service strategies of the top 3 unique brands.

One of the largest home improvement store chains in the Netherlands, Praxis created a two-pronged approach to solve this challenge. Read how they:

1. connected customer data and website behaviour captured by Selligent as the foundation for a segmented approach

2. designed automated journeys for customers

3. surprised customers with personalized product recommendations and ideas for DIY projects

4. dramatically boosted open, click and CTO rates as a result.

Make no mistake — the pandemic arrived in 2020 like a bat out of hell, bringing with it a flurry of in-the-moment and much demanded innovation across nearly every industry and especially retail. Scrutinize the list of the potential blindspots on the horizon!

"If you can't measure it, you can't improve it". Let's discover the approach of combining metrics to paint a picture that can be applied in an organization using a dashboard of 4 key metrics: financial, operational, customer, and employee.

Everybody lies, to friends, lovers, doctors, pollsters - and themselves. In Internet searches, however, people confess the truth. Why?

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