Laurens Coster is a market expert in auditing, planing and transforming loyalty programs! Let's build your business case together!


Nowadays, loyalty programs are everywhere. Times when you would collect coffee stamps on a paper card to get your 11th coffee for free are over! We moved to digital. With a paper card, you are of course attracting your customers to come back and make additional purchases, but do you really know who your customers are? Digitalized loyalty programs help us with Data Collection and Data Activation. You can collect data on your customers for analytics, and, if given permission, use it later to send personalized communication and come up with campaigns targeted at your loyal members.

At Laurens Coster we help companies build personalized programs, but also using their existing data, to find the right program for each client. We analyze transactions and build models to understand what exact benefits would our client have from their new loyalty program and... how much it would cost them. We also make sure programs are staying up to date with loyalty audits. Reach our or read some more to understand our approach!

Data-driven Loyalty Programs

What you can achieve?

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Revamp your loyalty program with a blend of business- and client-centric approach!

We start our Loyalty Management work with a technical audit - we usually evaluate existing solutions with workshop and a questionnaire based on 100+ questions that we've formed over the years. We dive deep and search for answers to gather the most reliable data. We also dig into your transactions, existing databases and customer communication to see what the starting point is.

At this stage, we start building the models and analytics. We provide you with a set of recommendations that we discuss together - such as:

  • what loyalty model would be right for you? subscription based? stamps based? or maybe transaction value based?
  • what KPIs do we take into consideration?
  • how much would it cost?
  • what will you gain?
  • what benefits should you prepare for your customers?

We also provide recommendations regarding marketing communication and timing the project! Of course, you're not left without documentation - we will ensure your loyalty program's legal compliance!

And if you need help with implementation and daily operations once the program is running - we're also here to help!

Data Care

More than just a service – a partnership to help you make smarter decisions.

Data Care

Laurens Coster is a market expert in auditing, planing and transforming loyalty programs! Let's build your business case together!

Laurens Coster is a team of experts, and with loyalty programs we all come together to monitor and build your project at different stages! Some of the people on the team will include:

Communication team:

  • Project Manager
  • Communication Coordinator
  • Marketing Automation Specialist
  • Email and Landing page Developer (HTML)
  • Graphic Designer

IT team:

  • Data Warehouse Developer
  • Data Engineer
  • Data Architect

Analytics team:

  • Data Analyst
  • Data Mining Specialist
  • Reporting Specialist

and of course Project Managers and Strategic Consultants!

Let us help change your loyalty program today and unlock the power of data based calculations and personalized communication!

Do you need more?

If you want to discover more about Laurens Coster services feel free to contact us or keep reading to expand your knowledge.

RIVA (Data Audit)

RIVA (Data Audit)

RIVA is a Laurens Coster original framework to analyze data sources and quality, useful before starting any data-driven project.

Data Warehouses

Data Warehouses

Enhance your data insights with a custom-built data warehouse. Experience streamlined analytics and actionable insights.

Analytics Dashboards

Analytics Dashboards

An overview of your customer data always at hand! With analytics dashboards in your office and on your phone.