#WeeklyDigest [W13Y21]

Lidl Plus demonstrates the importance of a brand investing in crafting its own unique loyalty experience — based on its unique positioning, strengths and customer relationships. Lidl Plus is now 6 months old, launched in the middle of a global pandemic, with most of its members in some level of lockdown for half its lifespan. It’s smashed its membership targets and now has over 4 million members, active rates are exceedingly strong, and participation in all programme elements is very high.

Selligent Director of Sales, Spain, Rafa Romero shares a conversation he had with client UNICEF Spain, highlighting the importance of digital communication for NGOs in the wake of a crisis like COVID-19.

After entering the store, users scan a QR code located in the Amazon app that signs them into the cart and loads Alexa shopping lists. Dash Carts are embedded with an array of cameras and sensors. Amazon is hoping to make the shopping experience more enjoyable and set itself apart from other physical retailers.

Algorithms for success? Sports analytics? What the world’s leading sports teams have in common? They’re increasingly relying on data to elevate their game. Analytics rules! In this lecture, Laurie Shaw introduces player tracking data and shows how to create shot maps with tracking and event data. Have you thought of becoming a football data scientist?

Some presentations touch hearts and change minds. "Resonate" helps you make a strong connection with your audience and lead them to purposeful action. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response. The author has a proven track record, including having created the slides in Al Gore's Oscar-winning "An Inconvenient Truth".

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