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The power of data

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Read stories related to how data can change your business and why you should invest in understanding it better.

What Homer Simpson Can Teach You About Loyalty Data Analytics

What Homer Simpson Can Teach You About Loyalty Data Analytics

I want to take you on a short journey with three heroes who will help you spot common mistakes when analyzing loyalty data or practically any data on the market.

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Data for those who are not yet data-fluent.

Data for those who are not yet data-fluent.

Lost in the data language? This is your intro!

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8 Best Practices for Customer Loyalty Programs

8 Best Practices for Customer Loyalty Programs

A well-managed loyalty program is an entire ecosystem of complex activities, knowledge, and experience. This article will show you eight best practices to help you attract and keep loyal customers.

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The World of Data - What Exactly Does Laurens Coster Do?

The World of Data - What Exactly Does Laurens Coster Do?

We're here to make things happen, whether it's marketing, analysis, reports, or bringing new strategies and changes to organizations.

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What is the difference between CDP and Marketing Automation. And why you need both.

What is the difference between CDP and Marketing Automation. And why you need both.

Marketing automation and CDPs are complementary tools that help businesses manage complex marketing strategies

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Why Your Business Should Outsource Analytics

Why Your Business Should Outsource Analytics

Outsourcing data analytics

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