The power of data
What Homer Simpson Can Teach You About Loyalty Data Analytics
I want to take you on a short journey with three heroes who will help you spot common mistakes when analyzing loyalty data or practically any data on the market.
8 Best Practices for Customer Loyalty Programs
A well-managed loyalty program is an entire ecosystem of complex activities, knowledge, and experience. This article will show you eight best practices to help you attract and keep loyal customers.
The World of Data - What Exactly Does Laurens Coster Do?
We're here to make things happen, whether it's marketing, analysis, reports, or bringing new strategies and changes to organizations.
What is the difference between CDP and Marketing Automation. And why you need both.
Marketing automation and CDPs are complementary tools that help businesses manage complex marketing strategies