A hand-picked compilation of the most relevant insights, predictions, opinions, and research to help you navigate the crosswinds and continue to push forward and adapt to change. In many cases, they have only become even more critical now than ever because loyalty best practices haven’t changed. They just have a spotlight on them now.
Most global development programs still segment people by demographics when trying to change their behaviour. We must learn from the private sector and segment people based on the reasons behind their actions. Customers aren't one homogeneous audience, but people driven by varying contextual factors, social norms, beliefs, emotions, and unconscious biases.
Understand your customers' behaviour, deliver game-changing solutions to boost loyalty within your brand. Serve your customers with data-driven personalized experiences and develop your business growth strategy. Numerous experts are waiting to share their knowledge with you.
A leader in data visualization, Stephen Few exposes the common problems in dashboard design and describes its best practices in great detail and with a multitude of examples. The book not only teaches how to design dashboards but also gives a deep understanding of the concepts-rooted in brain science-that explain the why behind the how.
Gain an immersive understanding of the analytical practices and processes. Understand how to clean and organize data for analysis and complete calculations using spreadsheets, SQL and R programming. Learn key analytical skills, present data findings in dashboards, presentations and commonly used visualization platforms.