Target group identification has evolved. Lately, technology has enabled marketers to collect a tremendous amount of customer data. Thanks to marketing automation platforms, customer behaviour tracking, analytics tools, and customer data platforms, marketers can access a 360-degree view of the customer.
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Applied AI For Business Resilience Through Customer-Centricity
AI Governance & MLOps: Frameworks & Communication For Trust
Data Science-Driven Intervention For Innovation
Applied AI For Actual Impact
Increasing The Data Science Quotient Of Your Leadership Team
Advanced Analytics & Applied AI For Business Innovation
To create loyalty programs as dynamic as their consumers, companies need to develop an underlying consumer-loyalty strategy built around a fluid partnership of products, services, and experiences. As digital marketing expands consumers’ choices, companies are learning to drive customer loyalty—and growth—by pooling data within an ecosystem of brands. What are the results of the research based on 50 loyalty programs from top brands? What are the rooms for improvement?
Word of mouth is directly responsible for 19% of all purchases and influences as much as 90%. "Talk Triggers" contains proprietary research into why and how customers talk, more than 30 detailed case studies, the 4-5-6 learning system, and word of mouth propellants.
Algorithms are the heart of computer science, and the subject has countless practical applications and intellectual depth. The specialization is rigorous but emphasizes the big picture and conceptual understanding over low-level implementation and mathematical details. There are 4 courses in this specialization. Divide and conquer, sorting and searching, and randomized algorithms. Graph search, shortest paths, and data structures. Greedy algorithms, minimum spanning trees, and dynamic programming. The shortest paths revisited, NP-complete problems and what to do about them.