Covid-19 has transformed the world of travel and inspired new solutions. Points based on the frequency and duration of tourists' visit? Have you ever joined a loyalty program online before arriving? Unlike traditional loyalty programs where you redeem points in exchange for awards, Border Miles points stack up to earn various elite status levels. With each level comes more...
A roundtable conversation from both a technological point of view and the perspective of the marketer and marketing consultant. The conversation will be presented in a multi-part series. PART1: the value of data, consumer behaviour, omnichannel digital marketing, AI in Marketing.
Since some time CDP is a hot topic - explore the advantages of build and buy. What should you consider?
What’s helpful for one shopper could be predatory for another, so what regulations are in place to protect people as such services bleed into other sectors, like health care? “Buy now, pay later” sounds simple. The fine print is more complicated.
Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. "Noise" explores why people make bad judgments and how to make better ones. Full of novel insights, rigorous evidence, engaging writing, and practical applications.