#WeeklyDigest [W35Y21]

Parents’ projected BTS spend is expected to rise 16% from 28.1 billion ($529 per child) to a total of $32.5 billion ($612 per child) in 2021. With more money on the table but also more uncertainty in the mix, here are the five lessons digital marketers need to learn for back-to-school 2021.


  1. in what areas data analytics is driving the most value and where it is falling short

  2. how organizations are embracing the next wave of data analytics technologies such as machine learning, predictive analytics, high-performance computing analytics (HPCA), and more!

  3. budget trends - what types of data analytics solutions are companies investing in next and why

  4. how companies are (and are not) building up their artificial intelligence (AI) capabilities

  5. top strategic priorities going into the second half of 2021 and onwards

With solutions growing in sophistication and more complex processes being robotized, the scope for IA is infinite. Not surprisingly, despite how long we have talked about automation and how often it’s been touted as ‘the year’s biggest trend,’ it steadfastly remains the key focus for organizations in 2021. Check out the agenda and secure your place!

The online journey is becoming increasingly optimized and personalized. On the other hand, omnichannel journeys have gaps, which lead to missed upsell and conversion opportunities. How to get omnichannel personalization right?

Resulting from unique discussions between data visualization researchers and data journalists, it presents vivid examples and patterns for data storytelling. It calls out key challenges and new opportunities for researchers and practitioners.

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