There’s a reason gamification has continued to be one of the marketing buzzwords you see everywhere. Why? Because it works. Take a look at how brands leveraged game mechanics to drive meaningful engagement adhering to a specific strategy or goal.
What are the high-level impacts of Apple's announcement that are critical to your email marketing strategy? How to evolve and navigate these changes?
There are several complex machine-learning-based methods that firms can use for media attribution. But developing an attribution model is a gradual process. What are the four key stages in the journey?
Investing in e-commerce can be costly, but those who do it well enjoy a significant return on investment. However, the tricky part is execution. Why?
This guide helps you understand the many data-mining techniques in use today. Discover examples of real-world business problems. Learn how to improve communication between business stakeholders and data scientists and how to participate wisely in your company's data science projects.