Churn prediction

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What is ...

Churn prediction is a data-driven approach that uses historical customer data and machine learning algorithms to forecast the likelihood of customers leaving or discontinuing their relationship with a business. By analyzing patterns and behaviors in customer data, churn prediction models can identify early warning signs of potential churn, allowing businesses to proactively take measures to retain customers, offer targeted promotions, and enhance customer satisfaction, ultimately reducing customer churn and increasing overall profitability.