Product analytics

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What is ...

Product analytics is the process of collecting, analyzing, and interpreting data related to a product's usage and performance. It involves tracking and measuring various metrics to gain insights into how users interact with the product, which features are most used, and how the product performs in terms of user satisfaction and key performance indicators (KPIs).

With product analytics, businesses can identify areas of improvement, understand user behavior, and make data-driven decisions to enhance the product's functionality, user experience, and overall performance. It helps product teams and stakeholders to prioritize feature development, troubleshoot issues, and align the product roadmap with customer needs and business objectives. Product analytics play a crucial role in ensuring that the product meets user expectations and stays competitive in the market.