Master data management

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What is ...

Master data management (MDM) is a comprehensive approach to managing and maintaining an organization's critical data, known as master data, in a consistent, accurate, and reliable manner across the entire enterprise. It involves creating a single, authoritative source of truth for essential data like customer information, product details, vendor data, and more. MDM helps eliminate data duplication, inconsistencies, and errors, ensuring that all business units and systems have access to reliable and up-to-date information. This enables better decision-making, enhances data quality, and supports various business processes, leading to increased efficiency and a unified view of data across the organization.