Conversion optimization

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What is ...

Conversion optimization is a data-driven strategy aimed at improving the effectiveness of a website, landing page, or marketing campaign to increase the percentage of visitors who take the desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. Through continuous analysis of user behavior, data analytics, and A/B testing, conversion optimization seeks to identify and implement changes that resonate better with the target audience, leading to higher conversion rates and maximizing the return on investment (ROI) for businesses. This iterative process of data-driven optimization helps businesses enhance user experience, boost sales, and achieve their conversion goals.